More time and less pressure
Since introducing Groupz, many tasks have been automated saving a huge amount of time. “Thanks to Groupz, we save an average of 80% time. Before, it took a team of four to handle all group bookings. Now we manage it with just two and we even have time left over. That allows us to support HR and pick up sales activities as well.”
Özge notices a big difference in email traffic. “We now receive over 75% fewer emails. Only the initial request comes in by email; after that, everything happens through the portal. If bookers have questions, they use the chat. That massively reduces email volume and brings calm. The pace of work has slowed down. In a good way. Now we have the space to do things properly, without the stress of a cluttered inbox or last-minute changes. That means less pressure and more enjoyment at work.”
The contact with bookers has also improved. “Because we spend less time on admin, we now have more time and headspace to connect with our bookers. That personal conversation is valuable — you learn why they’re coming to Tilburg and can add something special to their arrival. We call those heart moments: little surprises that leave a big impression. If you know the reason for their trip, you can get creative around it. I have some really creative colleagues, so we often brainstorm together. It’s a great way to go the extra mile. People don’t expect it — and that’s the personal touch you can offer when you’re not drowning in admin.”
Fewer mistakes and happier bookers
Since the switch in January, no errors have been made in the group booking process.“The system gives you tasks and notifications, and everything is visible in real time. So everyone is on the same page. That brings calm and confidence.”
Bookers are responding positively too. “Especially those who book groups more often immediately see the benefits: fewer mistakes, less back-and-forth, more control. They appreciate being able to see everything for themselves. And if someone struggles, we’re happy to help. Just recently, I entered the name list myself for a tour manager who didn’t have time. That kind of support really gets noticed.”
A recommendation for other hotels
Özge doesn’t hesitate when asked what she would recommend to colleagues in other hotels.
“I think it can be incredibly stressful when you have lots of manual tasks. It increases the chance of mistakes. We work in a hotel where it’s all about pampering the guest. So why would you spend that time buried in admin when you could use it to focus on the guest instead?”
She sees Groupz as a way to regain control and refocus on what really matters. “The system takes so much off your plate. You know what to do, when to do it, and what the status is. That helps you do your job better. with more calm, more focus. And in the end, that boosts your hospitality.”
