About Groupz
Groupz was developed by hoteliers, for hoteliers. Based on the belief that group bookings can be simpler, smarter and more human. With more peace of mind. More results. And above all: more room for true hospitality.


This is Groupz
Groupz is an entirely Dutch product, developed by entrepreneurs with deep-rooted experience in hospitality. Not conceived on a whiteboard, but born in practice. Tested for years, honed and proven in the workplace.
Built with love for the profession. And you can feel that in everything. From the simplicity of the system to the way we work together.
At Groupz, hospitality and experience are central. Also in our service. No distant helpdesks or complicated packages, but direct contact with the people behind the product. Open, approachable and always approachable.
We build together. You influence the direction of the product. Because only then do we make something that really works in practice.
And because 'less risk, more peace of mind' is not just a promise but a starting point, we continuously invest in a future-proof, Dutch foundation.
So that you can build on Groupz. Today and tomorrow.
Our mission
We make group bookings effortless by putting the booker in charge and relieving hotels of the burden, saving employees time and giving them room for true hospitality. As a result, we make hospitality businesses future-proof by transforming risk into peace of mind and results.
Our vision
Technology should be as welcoming as the people who work with it.
In 2030, Groupz will be the authority in group bookings in the Benelux: ready to scale globally. Thanks to digitization, managing group bookings will become a process without administrative ballast, in which hotels gain competitive advantage and employees and bookers are partners instead of opposites.
Our core values
Our promises
The honest story. No fancy talk, but concrete benefits.
- Extreme efficiency. Up to 80% time savings and 80% lower error rate for group bookings. Less manual work, less hassle.
- Simple and fun. Live within one day. Easy to use. Even if you're not tech-savvy. Hospitable software that works pleasantly.
- More appreciation. Less distractions and more insight into your guests' needs. That means: more attention to experience, better reviews.
- More profitability. With up-to-date data, you see commercial opportunities faster - and seize them easier.
- Looking ahead with confidence. More peace of mind, results and efficiency ensure a healthier business model. So you're more resilient to whatever comes next.
- More job satisfaction. Less stress, less duplication of effort. More grip, more focus. Your team is back in its power.
- No risk. No upfront investment, online within a day, and terminable every month. Small threshold, great value.

Frequently Asked Questions
Groupz is a booking platform developed specifically for group bookings in hotels and lodging accommodations. It enables bookers to manage their group bookings completely independently, while hotel staff maintain an overview and spend up to 80% less time on administration.
For hotels, hostels, group accommodations and aparthotels with multiple group requests per month. Both small independent hotels and large chains can work with it.
The booker receives a personalized environment in which he or she can:
- Adds lists of names
- Create room layouts
- Make cancellations (including automatic costing)
- Requests extras
- Communicates with the hotel via a chat function<
Using Groupz within your hotel brings several benefits. Below we highlight some of the benefits:
- 80% less administration time
- 20% higher conversion on group requests
- Fewer errors due to automatic reminders & clear status updates
- More time for guest-focused work and upselling
Currently, Groupz works alongside existing systems. No technical links are needed to get started. Integrations with commonly used PMSs will follow at a later stage.
Groupz is up and running within one day. All that is needed: basic hotel information (rooms, types, conditions). After that, the system is ready to use immediately.
Yes. The system is intuitively designed and works with clear dashboards, tasks and notifications. New employees can work with it without training.
All payments are made through the hotel itself, not Groupz. Booking statements and payment statuses are visible, but payments are not processed by us.
- Up to 100 rooms: €495 p/m
- Up to 200 rooms: €595 p/m
- More than 200 rooms: €695 p/m
- One-time set-up fee: €1.495
- Monthly subscription
There is a one-month notice period. You have access to all data until the end of that month. There are no hidden fees.
Request a no-obligation demo. In 20 minutes we will take you through the system and discuss your current group process. Based on this, you will gain insight into the potential time and revenue gains.
📅 Make an appointment
🌐 More info on the website
🔗 F ollow us on LinkedIn
Groupz is not a PMS or OTA. We focus exclusively on the process surrounding group reservations - with attention to communication, administrative handling and ease of use for both booker and employee.
Yes. We offer onboarding, video explanations, customer support via email/chat as well as personal guidance when getting started. You can also get substantive help with setting up terms, offers and communications.
Yes. In consultation we set up a test environment where you can experience how it works, without switching or paying immediately.
As employees reclaim time, they can respond more quickly to requests, proactively upsell and conduct error-free communication. This results in higher conversion rates, fewer cancellations and satisfied returning bookers.
Ready for peace and rhythm?
Schedule your free demo today and discover the capabilities of Groupz for your organization.
We are ready to tell you more.
Product & Operations Manager
simply make an appointment with Jenneke
Hotelier & Founder