Groupz is all about smart software that makes a real difference for hoteliers. But software doesn't build itself. There is vision, guts and experience behind it. One of the driving forces is founder Niek van den Broek. His background in the hotel industry forms the basis of Groupz. His mission? To finally make group bookings simple, fast and enjoyable. For both the hotelier and the booker.
From frustration to solution
The idea for Groupz did not originate in a conference room, but in the middle of practice. "In my own hotels I noticed how group bookings were always a drain on energy: endless email exchanges, errors, frustration. With bookers and employees alike. During corona, we dissected more than a hundred bookings with our team and regular group bookers. There lay the seed for Groupz: the process had to be smarter, faster and more human."
Practice as engine
As founder, Niek is the driver of development. He translates daily hotel practice into a system that really adds value."I test everything with the people on the floor. No buttons to make the system more beautiful, but solutions that free up time. Time for what hospitality is all about: the guest."
The best compliment?
"When a hotel says: if only we had had this earlier, that's when I know we're making a difference. Teams get energy back, employees have room for the guest again, and bookers finally feel like they're being taken seriously. That's what we do this for."
Niek van den Broek - Hotelier & Founder of Groupz
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Giving back time
For Niek, the biggest gain is not just efficiency, but time. "With Groupz, we give something back that is priceless: time. Time to prevent mistakes. Time to increase sales. Time to work proactively instead of putting out fires. Time to do what you once chose to do: provide hospitality."
Built by hoteliers, for hoteliers
What makes Groupz unique? Its origins. "This platform was not conceived by a software company that wanted to 'just conquer the market'. It was born out of practice. We know the frustrations, we speak the language, we listen and build on it. That makes Groupz not only valuable for today, but future-proof for tomorrow."
A tip for doubters
"No thick stories or slick sales talk. Schedule twenty minutes with me and experience it for yourself. Chances are you'll think afterwards: why haven't we done this before?"
